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Can simply being helpful and making friends grow your business?
In this episode, Joe Lazar, co-founder of Article Group, shares how empathy, problem-solving, and building genuine relationships have been the core of his success.
Learn how storytelling sets you apart in B2B marketing, why team culture matters, and how understanding your customer’s challenges is more valuable than the product you sell.
Key Topics & Chapter Markers:
00:00 - Introduction
02:47 - From Freelancer to Building a Thriving Agency
07:04 - Defining the Business: Product Marketing vs. Content Creation
14:34 - The Role of Trust, Transparency, and Being Helpful
20:23 - Building a Strong Company Culture and Team
28:52 - What Would You Do If You Lost It All?
Connect with Joe:
LinkedIn: https://www.linkedin.com/in/joe-lazar-marketing
Website: https://articlegroup.com/
Available on all platforms:
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About The Hosts:
Tim & Cindy Dodd are the Co-founders of PEMA, based out of Miami, FL. Connect with Tim and Cindy: Instagram
About PEMA:
PEMA is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA here:www.pema.io/discover