What if you could create an experience so powerful that it leaves your audience craving more, sparking emotion and forging a deep connection with your brand?

In today’s episode, Pauline Oudin, CEO of Gradient, the creative mastermind behind immersive brand experiences for giants like Cartier, Prada, and Dom Perignon. Pauline shares her expertise on creating “story-living” experiences that go beyond telling people who you are—these experiences make people FEEL who you are.

[00:00] Creating Experiences that Drive Emotion and Connection

[02:21] Experiential Marketing Explained

[06:37] The IMPACT Model: A Framework for Memorable Experiences

[13:40] Making Experiential Marketing Work for Small Businesses

[23:19] Tracking Success and the Role of Data in Experiential Marketing

Connect with Pauline:
Website: https://www.gradientexperience.com/
Instagram: @gradientexperience
LinkedIn: https://www.linkedin.com/in/paulineoudin

Special Resource: Pauline’s white paper dives deeper into the IMPACT Model and offers guidance on creating unforgettable, high-ROI experiences for your brand.

Check it out here: WHITEPAPER

Available on all platforms:

Spotify

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About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA:

PEMA is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA here:www.pema.io/discover