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Clarity Over Cleverness: Scaling a Creative Agency with Steve Rock

Episode110: Clarity Over Cleverness: Scaling a Creative Agency with Steve Rock

Podcast
September 25, 2025•2 min read
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What does it take to build an agency that lands global brands like Adidas, Audi, and H&M?

In this episode, we sit down with Steve Rock, Partner & Creative Director at Good Kids, to uncover the mindset and strategies that fueled his agency’s growth from scrappy beginnings to global recognition.

Steve reveals why clarity always beats cleverness, how to find the right balance between chaos and growth, and why relationships still drive the biggest wins in business. 

From building with “reckless abandon” to shaping unforgettable brand experiences, Steve shares the hard-earned lessons that every entrepreneur and marketer needs to hear.

If you’ve ever wondered how top agencies cut through the noise, scale sustainably, and build client rosters filled with household names, this episode is your roadmap.

Chapter Markers:


 [00:00] Clarity beats cleverness in business
 [02:13] Scaling responsibly vs. growing at all costs
 [07:54] From scrappy beginnings to global clients
 [14:25] The power of content & clarity in messaging
 [23:33] Positioning your brand with emotion
 [33:13] Why community and relationships drive success
 [36:20] What’s next for Good Kids

Connect with Steve: https://www.linkedin.com/in/itssteverock/

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PEMA.io is an Inc. 5000 Outbound Agency specializing in helping Marketing Agencies scale with pay-for-performance lead generation. Need more sales meetings? Learn more and schedule a call here: https://pema.agency

No Problem = No Sale. In part 4 of the B2B Sales series, we’ll discuss how to get to the REAL pain and problem your prospect is facing. The reality is people don't get on sales calls just for fun, and as a salesperson if you don't uncover the real problem or challenge your prospect is facing, you won't get the close. This is an easy, step-by-step way to uncover your prospect’s true pain and challenge (not just what they say on the surface) so you can effortlessly position your service as the solution and close the deal 💸 In this episode, you’ll learn: 00:00 – Intro: Why mastering the problem is everything 01:34 – Step 1: How to open with the “right now” question 06:11 – Step 2: The 3-word probing questions that do all the heavy lifting 09:04 – Step 3: Asking impact questions that unlock urgency 10:23 – Step 4: Labeling the problem and getting full agreement 12:42 – Bonus: What to do when they say, “No problems here” Listen to The 5-Part B2B Sales Training Series: Start with Part 1 here.

Tim And Cindy

No Problem = No Sale. In part 4 of the B2B Sales series, we’ll discuss how to get to the REAL pain and problem your prospect is facing. The reality is people don't get on sales calls just for fun, and as a salesperson if you don't uncover the real problem or challenge your prospect is facing, you won't get the close. This is an easy, step-by-step way to uncover your prospect’s true pain and challenge (not just what they say on the surface) so you can effortlessly position your service as the solution and close the deal 💸 In this episode, you’ll learn: 00:00 – Intro: Why mastering the problem is everything 01:34 – Step 1: How to open with the “right now” question 06:11 – Step 2: The 3-word probing questions that do all the heavy lifting 09:04 – Step 3: Asking impact questions that unlock urgency 10:23 – Step 4: Labeling the problem and getting full agreement 12:42 – Bonus: What to do when they say, “No problems here” Listen to The 5-Part B2B Sales Training Series: Start with Part 1 here.

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