What if the secret to scaling a startup wasn’t raising millions, but creating an ecosystem that lets everyone win?

In this episode of The Takeover, Jake Schoenberger, the Head of Strategy and Operations for Ads at Beehive reveals how he scaled a newsletter platform into a powerhouse with unicorn potential. From his journey at Facebook partnerships to launching and selling Swapstack, Jake breaks down the strategies he used to build and monetize a thriving newsletter ecosystem.

Whether you’re a startup founder, newsletter creator, or marketer looking for new growth ideas, this episode is packed with tactical strategies and inspiring insights.

Keypoints & Chapter Markers:

00:00 – Introduction: Jake’s path from Facebook to Swapstack
01:57 – The birth of Swapstack and newsletter monetization
03:51 – Building traction: How they grew Swapstack from scratch
10:23 – Selling to Beehive and accelerating growth
22:26 – Beehive’s next-level growth strategy and partner ecosystem
33:47 – The long-term vision for Beehive as a unicorn platform
34:43 – How to connect with Jake and Beehive

Connect with Jake: Jake on LinkedIn | Jake on X

Available on all platforms:

Spotify

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About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA:

PEMA is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA here:www.pema.io/discover