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How to Build Your Own Table and Dominate Your Industry with Crystal Foote (Ad Tech & AI)

Episode 108: How to Build Your Own Table and Dominate Your Industry with Crystal Foote (Ad Tech & AI)

Podcast
September 11, 2025•2 min read
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Imagine being told you don’t fit the mold, and then creating a whole new table to sit at. That’s exactly what Crystal Foote did.

In this powerful conversation, we sit down with Crystal Foote: award-winning executive, founder of Digital Culture Group, and creator of ARI, the groundbreaking AI platform making waves across Fortune 500 brands. From breaking glass ceilings to building the only woman- and Black-owned ad tech company in the country, Crystal shares her raw insights on what it really means to lead with vision, resilience, and impact.

We dissect her journey from top sales performer to industry disruptor, how she navigates the challenges of building as an underrepresented founder, and why legacy matters more than accolades.

If you’ve ever wondered what it takes to truly stand out and win in business today, this is an episode you can’t afford to miss.

Chapter Markers:

 [03:17] Founding Digital Culture Group and Filling the Industry Gap
 [06:06] Relationships as the Key to Entrepreneurial Success
 [10:19] Winning Awards and Why Validation Matters in Business
 [16:01] Turning Challenges Into Superpowers and Making AI Inclusive
 [29:43] Building Culture, Giving Back, and Defining Legacy

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Tim And Cindy

No Problem = No Sale. In part 4 of the B2B Sales series, we’ll discuss how to get to the REAL pain and problem your prospect is facing. The reality is people don't get on sales calls just for fun, and as a salesperson if you don't uncover the real problem or challenge your prospect is facing, you won't get the close. This is an easy, step-by-step way to uncover your prospect’s true pain and challenge (not just what they say on the surface) so you can effortlessly position your service as the solution and close the deal 💸 In this episode, you’ll learn: 00:00 – Intro: Why mastering the problem is everything 01:34 – Step 1: How to open with the “right now” question 06:11 – Step 2: The 3-word probing questions that do all the heavy lifting 09:04 – Step 3: Asking impact questions that unlock urgency 10:23 – Step 4: Labeling the problem and getting full agreement 12:42 – Bonus: What to do when they say, “No problems here” Listen to The 5-Part B2B Sales Training Series: Start with Part 1 here.

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