In the fast-paced world of digital marketing, one channel stands out as a powerhouse for generating leads—cold email marketing.

But why is it such a fantastic channel for generating leads?

We’ll unpack the nuts and bolts in this episode as well as a step-by-step guide for you to execute on winning cold email strategies to grow your business.

Lock in:

01: 27: Why cold email?

04:01: Making sure you have the correct data

07:12: How do you keep the health of your email campaigns?

12:34: What are considerations around the technology you're using for outreach?

15:32: Working on great copy that converts

Available on all platforms:

Spotify

Google

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

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About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA:

PEMA is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA here:www.pema.io/discover