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Season 2 Kickoff: Why Our Thinking Had to Change

Season 2 Episode107 Kickoff: Why Our Thinking Had to Change

Podcast
September 04, 2025•1 min read
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We’re back. Season 2 of The Takeover kicks off with a conversation that’s been years in the making.

Ever looked back at your own beliefs and thought, “How did I even believe that?”

That’s the power of growth. In this episode, we take you behind the curtain on the philosophies we once held onto tightly… but no longer believe.

From offers vs. sales skills, to when and how to niche, to the role of technology in every business today, we unpack the very shifts that changed the trajectory of our company and our thinking.

We’re challenging you to re-examine the beliefs you’ve been carrying. Are they still serving you, or is it time to evolve?

Chapter Markers:

 [00:00] Why evolving your philosophies fuels growth
 [05:53] Philosophy #1: A good offer beats great sales skills
 [16:27] Philosophy #2: When, why, and how to niche
 [26:16] Philosophy #3: Every business must become tech-enabled
 [33:25] Season 2 kickoff: what’s coming next

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About PEMA.io:

PEMA.io is an Inc. 5000 Outbound Agency specializing in helping Marketing Agencies scale with pay-for-performance lead generation. Need more sales meetings? Learn more and schedule a call here: https://pema.agency

No Problem = No Sale. In part 4 of the B2B Sales series, we’ll discuss how to get to the REAL pain and problem your prospect is facing. The reality is people don't get on sales calls just for fun, and as a salesperson if you don't uncover the real problem or challenge your prospect is facing, you won't get the close. This is an easy, step-by-step way to uncover your prospect’s true pain and challenge (not just what they say on the surface) so you can effortlessly position your service as the solution and close the deal 💸 In this episode, you’ll learn: 00:00 – Intro: Why mastering the problem is everything 01:34 – Step 1: How to open with the “right now” question 06:11 – Step 2: The 3-word probing questions that do all the heavy lifting 09:04 – Step 3: Asking impact questions that unlock urgency 10:23 – Step 4: Labeling the problem and getting full agreement 12:42 – Bonus: What to do when they say, “No problems here” Listen to The 5-Part B2B Sales Training Series: Start with Part 1 here.

Tim And Cindy

No Problem = No Sale. In part 4 of the B2B Sales series, we’ll discuss how to get to the REAL pain and problem your prospect is facing. The reality is people don't get on sales calls just for fun, and as a salesperson if you don't uncover the real problem or challenge your prospect is facing, you won't get the close. This is an easy, step-by-step way to uncover your prospect’s true pain and challenge (not just what they say on the surface) so you can effortlessly position your service as the solution and close the deal 💸 In this episode, you’ll learn: 00:00 – Intro: Why mastering the problem is everything 01:34 – Step 1: How to open with the “right now” question 06:11 – Step 2: The 3-word probing questions that do all the heavy lifting 09:04 – Step 3: Asking impact questions that unlock urgency 10:23 – Step 4: Labeling the problem and getting full agreement 12:42 – Bonus: What to do when they say, “No problems here” Listen to The 5-Part B2B Sales Training Series: Start with Part 1 here.

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