Do you know your company's Client Acquisition Cost (CAC)? If not, you’re likely making decisions in your marketing and sales efforts with incomplete data.

In this episode, we’re breaking down step-by-step how to calculate CAC, debunking common misconceptions, and explaining why understanding this number is CRITICAL to scaling your business profitably.

By the end of this episode, you’ll have a clear step-by-step guide to determine your CAC and make more data-driven decisions to scale your business effectively.

Episode Highlights

00:00 – Why the Most Profitable Companies Know Their CAC Inside and Out
01:50 – The Right vs. Wrong Way to Approach Your CAC Calculation
04:12 – How One Business Grew by 35% Year Over Year by Mastering CAC
08:04 – 5 Simple Steps to Calculate Your CAC
11:38 – Why You Need to Segment Your CAC by Lead Source
15:47 – How to Measure CAC Against Lifetime Value (LTV) for Maximum Profitability
19:22 – How to Optimize and Scale Based on Your CAC Data

Resources: 

Episode 71: Marketing For Dummies: The No-Nonsense Guide to Marketing Terms!

Available on all platforms:

Spotify

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About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA:

PEMA is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA here:www.pema.io/discover