Listen to our latest episodes

Get actionable takeaways about winning and total domination. Let's Get Winning!

 Building & Scaling a Legacy Business You Can Pass Down to Your Children (with Julie Rotuno)

Episode 112: Building & Scaling a Legacy Business You Can Pass Down to Your Children (with Julie Rotuno)

Podcast
October 09, 2025•2 min read
Custom HTML/CSS/JAVASCRIPT

What does it take to build a business that not only thrives today but stands the test of time?

In this episode, Julie Rotuno, CEO of Mid Atlantic Packaging, reveals what it’s like to carry forward a 44-year family legacy.

From painting office walls to leading a multimillion-dollar company, Julie shares her unfiltered journey of proving herself, sustaining culture, and innovating in a shifting market. She opens up about the pressure of being second-generation and how mentorship prepared her for leadership.

This episode is a masterclass in resilience, adaptability, and building a business that lasts for generations.

Chapter Markers:

  • [02:07] Julie’s first steps in the family business

  • [05:21] Learning every department from the ground up

  • [07:57] Culture and values that drive long-term success

  • [15:56] Major market shifts and how to adapt

  • [21:06] Overcoming the pressure of being second-generation

  • [26:45] Packaging as a branding tool, not just a necessity

  • [29:31] Julie’s advice on building a lasting business

Connect with Julie:

Website:www.midatlanticpackaging.com

LinkedIn:https://www.linkedin.com/company/midatlantic-packaging/

Instagram: https://www.instagram.com/midatlanticpackaging/

Available on all platforms:

Spotify

CONNECT WITH US!

Download The Free Outbound Sales Playbook:


Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

  • Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

About PEMA.io:

PEMA.io is an Inc. 5000 Outbound Agency specializing in helping Marketing Agencies scale with pay-for-performance lead generation. Need more sales meetings? Learn more and schedule a call here: https://pema.agency

No Problem = No Sale. In part 4 of the B2B Sales series, we’ll discuss how to get to the REAL pain and problem your prospect is facing. The reality is people don't get on sales calls just for fun, and as a salesperson if you don't uncover the real problem or challenge your prospect is facing, you won't get the close. This is an easy, step-by-step way to uncover your prospect’s true pain and challenge (not just what they say on the surface) so you can effortlessly position your service as the solution and close the deal 💸 In this episode, you’ll learn: 00:00 – Intro: Why mastering the problem is everything 01:34 – Step 1: How to open with the “right now” question 06:11 – Step 2: The 3-word probing questions that do all the heavy lifting 09:04 – Step 3: Asking impact questions that unlock urgency 10:23 – Step 4: Labeling the problem and getting full agreement 12:42 – Bonus: What to do when they say, “No problems here” Listen to The 5-Part B2B Sales Training Series: Start with Part 1 here.

Tim And Cindy

No Problem = No Sale. In part 4 of the B2B Sales series, we’ll discuss how to get to the REAL pain and problem your prospect is facing. The reality is people don't get on sales calls just for fun, and as a salesperson if you don't uncover the real problem or challenge your prospect is facing, you won't get the close. This is an easy, step-by-step way to uncover your prospect’s true pain and challenge (not just what they say on the surface) so you can effortlessly position your service as the solution and close the deal 💸 In this episode, you’ll learn: 00:00 – Intro: Why mastering the problem is everything 01:34 – Step 1: How to open with the “right now” question 06:11 – Step 2: The 3-word probing questions that do all the heavy lifting 09:04 – Step 3: Asking impact questions that unlock urgency 10:23 – Step 4: Labeling the problem and getting full agreement 12:42 – Bonus: What to do when they say, “No problems here” Listen to The 5-Part B2B Sales Training Series: Start with Part 1 here.

Back to Blog

© 2025 THE TAKEOVER with Tim and Cindy - All Rights Reserved

Follow us:

Stay in the loop! Follow us on social media for the latest podcast updates, behind-the-scenes insights, and exclusive content.