Are AI SDRs just another overhyped tech trend that’s failing businesses?

Companies poured thousands into AI-powered SDRs, hoping to automate cold outreach, book more meetings, and skyrocket sales. But now, 75% of them are ditching their contracts because the results just aren’t there. In this episode, we break down why these AI-powered sales reps are failing and what strategies actually work in 2025 for successful cold email campaigns and direct outreach.

Key Points + Chapter Marker

00:00 – The AI SDR Hype & Why It’s Failing

02:20 – What AI SDRs Were Supposed to Do

03:45 – Major Issue #1

05:09 – Major Issue #2

07:21 – Major Issue #3

09:47 – What’s Actually Working in Cold Email in 2025

15:04 – The Future of AI in Cold Outreach

18:20 – How to Stay Ahead

Resource:
How to Get Leads with Cold Email Marketing

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About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA:

PEMA is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA here:www.pema.io/discover